The content marketing team here at Olympic Eyewear was doing some poking around to see how our competitors market wholesale sunglasses. To their amazement, they ran across an endless number of articles explaining how to get rich quickly by selling sunglasses. If you run across such articles, take them with a grain of salt. We have been in the wholesale sunglasses business for a long time and hav...

Marketing is one of your biggest challenges as an eyewear retailer, right? There is so much competition to cut through that you are constantly struggling to find the right marketing messages. We get it. Marketing is a big part of selling wholesale sunglasses, too. But consider wrap-around sunglasses. They have marketing features built right in. Wrap-around sunglasses are a particular style featu...

If you've been in this business for any length of time you know that designer sunglasses are very trendy. Wayfarers and aviators are always in demand. Sports sunglasses sell pretty consistently from one year to the next. But every year has its trends. This year, and particularly for the summer, Barbie seems to be the hot thing. So what exactly are Barbie sunglasses anyway? That depends on who you ...

As a leading distributor of wholesale sunglasses, we know that we sell to businesses of all sizes and types. Some of our customers have brick-and-mortar shops or boutiques where they sell both designer sunglasses and accessories. Others are convenience stores that include sunglasses along with hundreds of other products. Many of our customers sell online. Enter Amazon. If a significant portion o...

We trust you are familiar with emojis. If not, you are most definitely behind the times. But that is a different topic for another post. This post will look at two emojis in particular: the Face with Sunglasses emoji and its Sunglasses (without a face) counterpart. As a wholesale sunglasses company, we're curious about how our favorite product became an emoji to begin with. Combining Text with P...

Wholesale sunglasses are not something people buy on impulse. As a distributor of men's and women's wholesale sunglasses, we are fully aware that our customers plan their purchases. But things are different for retailers. In the retail setting, a good portion of sales are attributable to impulse buyers who see a nice pair of sunglasses and buy them. Are you an eyewear retailer? If so, a certain ...

Some of the retailers who purchase wholesale bulk sunglasses from Olympic Eyewear undoubtedly go on to sell them on Amazon. Other platforms, like eBay and Etsy, are pretty popular too. But given that Amazon dominates online retail, we thought it might be helpful to address one of the most vexing aspects of selling there: the ASIN. ASIN is an acronym that stands for 'Amazon Standard Identificatio...

As this post is being put together, the final days of spring are at hand. It will not be long before the June solstice and the official start of summer. We know what that means, right? Of course. It means peak season for sunglasses. The most profitable season for our industry is here! Now it's time to make the most of it. Being a leading distributor of wholesale sunglasses, there are certain s...

Succeeding in business requires consistent marketing. The need to market is as important to designer sunglasses as it is to any other product. Although we like to say that sunglasses sell themselves, you still need to market your brand. And one way to do that is through content marketing. Content marketing is a strategic marketing approach that utilizes different forms of digital media to reach ...

Buying cheap sunglasses in bulk is a key part of your success. Here at Olympic Eyewear, we are happy to support you in your endeavors with a wide selection of wholesale sunglasses for women, men, and kids. If we could offer only one piece of advice, it would be this: do not be cheap. Your retail prices are probably cheap compared to high-end brands. Yet that doesn't mean you should be cheap, too. ...