Regular readers of our blog know that we routinely urge retailers to order inventory well in advance of needing it. That is one of our jobs as a seller of wholesale sunglasses. Making sure you have the right inventory at the right time is all part of planning ahead. Know that strong planning will help you sell more sunglasses in the long run. As this post is being written, the 2024 summer Olympi...

Summertime is travel time in North America. And now that spring is in full swing, families across the country are starting to make plans for summer travel. Some will be sticking close to home while others put in hundreds, or even thousands, of miles. Here is the one thing they all have in common: they are going to need their sunglasses. As a wholesale supplier of men's and women's sunglasses i...

We have been in the bulk sunglasses business for years. We've had more than our fair share of opportunities to help new retailers launch their businesses. If you are new to designer sunglasses, you have come to the right place. Let us make your first lesson an introduction to what your customers really want. Consider the reality that sunglasses are extremely common. Your customers can buy shades...

We cannot tell you how many retailers have come to us over the years to make those first few purchases of bulk designer sunglasses. We have been at this for so long that we've come to expect a certain amount of business from entrepreneurs launching new startups. So many of them see the profit potential built into discount designer sunglasses. We can certainly attest to that profit potential. Eve...

Here at Olympic Eyewear, we strive to do more than just sell wholesale designer sunglasses to retailers. We want to help our customers succeed. To that end, we are always thinking of ways retailers can market their sunglasses to a larger but more targeted audience. Here is a suggestion: marketing through social media influencers. Influencer marketing is more appropriate for fully established ret...

Even with so many people shopping online, selling designer sunglasses in-person still works. Retailers can do very well in small shops, boutiques, and mall kiosks. They can sell at trade shows, flea markets, farmer's markets, and even local festivals. Regardless of the venue, displaying one's wares is a crucial part of making the sale. There are plenty of options when it comes to sunglasses disp...

One of your biggest selling points is reminding customers about the dangers posed by UV rays. Protection against UV damage is the whole point of selling sunglasses. It is the main reason you buy bulk sunglasses from us and sell them to your customers. So make UV protection a mainstay of your marketing, even in winter. With fall officially here, it is time to start thinking about winter. Some of yo...

Setting up an ecommerce site to sell designer bulk sunglasses is not necessarily difficult from a technical standpoint, especially when you have ecommerce platforms like Shopify and BigCommerce to work with. You pick a template, add your content, and off you go. But publishing an ecommerce site that gets results needs to go beyond the technical stuff. It needs to make a good first impression. Fi...

As a retailer of designer sunglasses, you know your customers think the products you sell are cool. You also know that some people buy sunglasses based solely on how cool they look. Have you ever stopped to question why that is? No one really knows for sure, but scientists have been trying to figure it out for quite some time. In a fascinating Esquire article published in March 2021, contributor...