How much do you know about keyword research as a selling tool? How much do you know about its relationship to selling sunglasses? Here is hoping you know enough that this post will serve as little more than a refresher. But if not, you are about to learn something particularly important about selling in the modern marketplace. One of our goals here at Olympic Eyewear is to help you sell more sungl...

One of the hottest trends in sunglasses right now are biker sunglasses. We expect them to be hot through the spring and summer. Do you know what they are? More importantly, do you know why bikers want them? We are here to answer the questions for you. For starters, biker sunglasses are designed specifically for motorcycle riders. Plenty of people who don't own motorcycles still appreciate biker su...

You have come to our website because you have a fantastic business idea that we can help you with. You are planning to buy bulk sunglasses from Olympic Eyewear and then sell them online. As a distributor of wholesale sunglasses, we are behind you 100%. But before you jump, make sure you have considered every angle. There is good money to be made selling designer sunglasses for men and women onli...

Have you seen any of those online guides explaining how you can earn tens of thousands of dollars per month in ecommerce? Some of the claims made in those guides are a bit too much to swallow, yet the authors do make some valid points. For example, choosing the products you want to sell matters a lot. Choose the wrong product and you could be wasting your time. That brings us to the products we ...

Our industry is somewhat unique compared to most others involving consumer goods. Just about every adult needs and wants good sunglasses, but deciding what to purchase doesn't necessarily come easy. Consumers can feel overwhelmed by the sheer number of options for men, women, and children. How can you help? By guiding your customers to the right pair for each of them. You know the drill. Designer ...

While a significant number of the retailers who buy wholesale sunglasses from Olympic Eyewear sell exclusively online, we know that some of you sell in brick-and-mortar environments. You operate downtown boutiques, mall kiosks, and flea market booths. You have the advantage of speaking with your customers face-to-face. Are you taking advantage of those opportunities? Are you engaging with your cus...

Whether or not you believe style trends are pushed by the fashion industry in order to sell stuff, you cannot deny that trends still exist. We see them in our wholesale sunglasses industry  all the time. Right now, one of the more intriguing trends is quiet luxury. We encourage you to be mindful of that trend as we head into the 2023 holiday shopping season. Quiet luxury is a trend in both fash...

Marketing is a tricky thing in the fashion industry. It goes without saying that some fashion trends are just that. But when it comes to a product like sunglasses, fashion is only one small consideration. A much bigger consideration is eye protection. That leads to the question of discussing sunglasses and cataracts with your customers. Is it appropriate? While we don't doubt that some people ...

A big part of our business is staying up on the latest trends in sunglasses. We need to do it if we hope to provide the products our customers want. That being said, we are curious as to how well your inventory of rectangular sunglasses is selling. We ask because rectangles seem to be the hottest trend in designer eyewear brands right now. Shapes and styles of sunglasses come and go. You have yo...

There was an article recently published on the Carscoops website that got us thinking about brands. Here at OE Sunglasses, we distribute nearly 2-dozen brands of affordable designer sunglasses designed to compete with all the top brands on the market. What makes our  wholesale sunglasses brands so special is affordability. Affordable designer sunglasses represent a product that customers want. ...