Meteorologists are trained scientists. They go to school for many years to learn everything there is to know about weather systems. And yet, how often do we see them discuss the weather by bringing up sunglasses? It's kind of funny when you think about it. The perfect example is a recent weather report featured on a Baton Rouge, LA TV station. Its headline stated, in part: "could be trading th...

You have built a business around purchasing wholesale sunglasses from Olympic and selling them to retail customers. We would be willing to bet that a lot of your customers play golf. That being the case, the sport has some built-in talking points that could help you market the latest designer sunglasses. Do not think of golf as a summer only sport. If you are located in a region in which cold wint...

Olympic Eyewear is known throughout the industry as a leading seller of wholesale designer sunglasses. Retailers like you buy bulk sunglasses from us, then turn around and sell them at retail. We are happy to supply all the latest designs in men's and women's sunglasses. But we do more than sunglasses. We also carry readers and blue light glasses. If you've been hoping to expand your inventory bey...

Given that so much of modern business is conducted online, SEO is pretty much a given for marketers. Even retailers who sell primarily through brick-and-mortar establishments need to maintain an online presence to attract new customers. SEO is still important. In our industry, local SEO is also important. Do you utilize it in your marketing efforts? Local SEO is a form of SEO that focuses mainly...

We cannot tell you how many retailers have come to us over the years to make those first few purchases of bulk designer sunglasses. We have been at this for so long that we've come to expect a certain amount of business from entrepreneurs launching new startups. So many of them see the profit potential built into discount designer sunglasses. We can certainly attest to that profit potential. Eve...

Wholesalers and retailers alike are always looking for creative terms with which they can market their designer sunglasses. In recent years, we have noticed that the term 'vintage' is pretty popular. We've even had customers ask if we sell bulk sunglasses in vintage styles. But what makes a pair of sunglasses truly vintage? That really depends on who you ask. Bulk designer sunglasses come in lot...

Unless you are one of those sellers who operate exclusively online, you need to find a way to appropriately display the discount designer sunglasses you purchase from Olympic Eyewear. From aviator to butterfly and wayfarer sunglasses, how you display your wares makes a difference. We typically recommend sunglasses display cases or towers. A good starting point is recognizing the fact that there ...

You can carry all the finest wholesale sunglasses in the world and never reach a key sub-group within your chosen demographic. That sub-group consists of prolific hat wearers. Even the best-looking wholesale designer sunglasses in your inventory may not be enough to break through their dependence on headgear to protect their faces against the sun. We want you to know that there are ways to success...

If you take a look at the 'Trends' item in the menu bar of our website, you'll notice a number of different trend selections through which you can filter your shopping results. At the time of this writing, one of the more popular trends was the brow bar. It might still be trendy years from now. Time will tell. Either way, a brow bar is to sunglasses what icing is to cake.  It is a timeless design...

Sunglasses are a fantastic product to sell online and in-person. They are something everyone needs. Not only that, but there will also likely be a demand for sunglasses for years to come. Welcome aboard if you are a retail newbie who has chosen sunglasses as your main product. Here at Olympic Eyewear, our business is selling wholesale sunglasses to retailers. We offer more than a dozen in-house ...