The content marketing team here at Olympic Eyewear was doing some poking around to see how our competitors market wholesale sunglasses. To their amazement, they ran across an endless number of articles explaining how to get rich quickly by selling sunglasses. If you run across such articles, take them with a grain of salt.

We have been in the wholesale sunglasses business for a long time and have learned a thing or two, including the fact that almost all get-rich-quick schemes don't work. They are either scams or clickbait, so be careful about following their advice. If you want to succeed in selling men's, women's, and children's sunglasses at retail, look for articles that stick to the tried-and-true principles of hard work, successful marketing, etc.

Putting in the Time

It is fair to say that sunglasses are a product that sell themselves. But guess what? You aren't the only retail fish in the ocean. You are competing with other retailers for a core set of customers. That means you need to put in the time to find them, figure out what they want, and reach them with the message that convinces them to buy from you.

We need to do the very same thing at the wholesale level. We aren't the only company that sells wholesale sunglasses at discount prices. Retailers have all sorts of options for buying sunglasses in bulk. So we must put in the time and effort to make sure we are taking care of our customers better than anyone else would.

You Have To Market

Unfortunately, a lot of the get-rich-quick schemes make it seem like you will attract tons of customers just by setting up a website. It is the old 'if you build it, they will come' mentality. But it rarely works that way. Retail sunglasses is a crowded market. You are facing stiff competition.

What does all this mean? It means you're going to have to market. You are going to have to find a way to let customers know that you have what they want and need. You may have to invest in SEO, content marketing, PPC ads, etc.

No One Person Has All the Secrets

There are other things about getting rich quickly that you should probably know. We'll leave them for another post. To wrap this one up, you want to help you learn to identify the schemes you should avoid. The first characteristic is a scheme from someone who claims to possess hidden secrets to success.

There is no special secret to succeeding in business. History is rife with successful entrepreneurs who have made tons of money. Just learn what they did and do it. You don't need to pay someone else to reveal some secret, hidden knowledge that no one else knows about. Anyone claiming to possess such knowledge is just looking to separate you from your hard-earned money.

Also, stay away from schemes that suggest you can earn tens of thousands of dollars per week within just a few short weeks of being in business. It could happen, but it is not the norm. It takes time and patience to build up a successful retail venture.

You Can Make Money

We certainly don't want to dissuade you from getting into the retail sunglasses business. There is money to be made. Just go into it with realistic expectations. Do not approach it with a 'get rich quick' mentality or you might be sorely disappointed. If we can help by offering high-quality designer sunglasses at bulk prices, we would be more than happy to do so.