Selling sunglasses online can be tough. Competing against corporate giants like Amazon and Walmart isn't easy. Then again, nothing ever is in retail. But those who win the retail game find ways to compete. You can to. If you are having trouble competing online, here's a suggestion: go where the people are. As wonderful as it is, the online model depends on drawing customers to your site. Yet the...

A fascinating transition has occurred in retail over the last 5 to 10 years. It involves marketing. We have become so used to cheap and easy social media marketing that we have come to rely on it as a primary means of reaching customers. This is a mistake. The very nature of social media makes it fleeting. What you post today will be irrelevant tomorrow. In fact, what you post in the morning is ...

In December 2020 we published a blog post challenging readers to consider blogging about sunglasses in 2021. The point is to increase online traffic and boost sales. Blogging is a particularly good tool for doing just that. However, like anything in business, there are tips for writing blog posts that achieve maximum results. That's what this post is about. We don't want to encourage you to blog...

By the time you read this post, the holiday shopping season will be almost over. It might even be over if you don't get to reading until January. One way or the other, you are going to be dealing with post-Christmas inventory at the start of the new year. How you deal with that inventory will influence everything from your bottom line to your storage capacity. So let us talk about selling design...

Halloween has come and gone. We are now well into November. That means the annual Christmas shopping season has begun. If you are not yet thinking about Christmas sales, it is time to start. The final two months of the year represent a great opportunity for you to really boost your sales revenues. Do not fall into the trap of believing that people are not thinking about sunglasses at this time o...

The Richest website recently ran a story listing the top 13 brands of sunglasses by price. Number 13 on that list was one of the many well-known brands from Luxottica. Its top price point was about $500. By contrast, the number one brand is a Swiss brand that thinks nothing of charging hundreds of thousands of dollars. That got us to thinking about the primary advantage of buying wholesale sunglas...