Marketing is a key aspect of any retail business. Designer sunglasses are no exception. And these days, digital marketing is where it's at. If you are not winning the digital marketing game, you're not competing very effectively against other retailers. In light of that, here is a question for you: how much do your customers know about sunglasses?

The question is relevant if you understand how valuable education is to digital marketing. The fact is that the internet now boasts billions of pages. Millions of new pages are added every week. That is a lot of content competing for your customers' limited attention. You have to give them a reason to come to your site. It has to be a reason that transcends purchases. Education can be that reason.

UVA and UVB Rays

A little keyword research would probably reveal that tons of people read articles about UVA and UVB rays before shopping for sunglasses. Where are those articles posted? A lot of them are found on sites completely unrelated to designer sunglasses. They might be hard new sites or fashion sites.

Here is the thing: your customers should be learning about UVA and UVB rays from your website. It is great that you buy wholesale sunglasses from Olympic Eyewear and sell them to your customers at discount prices. But it would be better if they started their shopping experience with you because your site hosts information about UVA and UVB rays.

The Price Question

Your customers also deserve to know the truth about industry pricing. They need to know that you can sell at discount prices because you can buy wholesale sunglasses from suppliers like us. But more importantly, your customer should know that price has little to do with eye protection.

A few years back, the LA Times interviewed a Beverly Hills optometrist who had done his own research into eyewear quality. That optometrist told the Times that his research found "no correlation with UV protection and price." This is an optometrist – someone whose business makes more money by selling high-end brands – acknowledging what your company and ours have known for a long time. This is information your customers need.

Knowledge of Other Features

UV protection is the primary reason for investing in sunglasses. But your customers may want other features. How much do they know about those features? You can use your online content to explain about:

• preventing glare with polarized lenses
• how lenses are enhanced with polarization
• the differences between plastic, metal, and wood frames
• the advantages of different frame styles
• eyewear accessories and what they offer.

There is more to your business than buying wholesale sunglasses at inexpensive, bulk pricing. Your success depends on how effectively you reach your customers. Thanks to digital marketing and consumer education, there are so many opportunities that they are almost hard to quantify.

Make Your Content Informative

The bottom line is that successful digital marketing is all about giving customers relevant information. The more informative your content is, the more effective it will be in reaching the very people who will buy your products. But don't settle for just any content. Make sure the content on your site is in line with your digital marketing goals. Make sure it is relevant, informative, and primed to target your customers.

How much do your customers know about sunglasses? You have a golden opportunity to make them the most informed consumers in the industry. Seize that opportunity and your sales should respond positively. In the information age, people want to be educated. You can give them what they want in spades.