As a retailer, you make your money purchasing wholesale sunglasses from us and then selling them to your customers. Your sales depend heavily on stocking the types of designer sunglasses your customers want. But figuring out what they want is the tricky part. Success equates to elevating your selection so that what you offer is always in demand.

We want to help by being your bulk supplier of sunglasses. Our goal is to be your first choice whenever you are looking to purchase stock. To that end, we encourage you to spend some time browsing the inventory here on our website. As you do, consider the following tips for elevating your selection of designer sunglasses:

1. Keep Meticulous Sales Records

Your most important source of information regarding what customers want are your customers themselves. Their shopping and purchasing habits can tell you a lot. Taking advantage of the information they supply is a matter of keeping meticulous sales records. Track every single purchase down to the brand, model, and purchase price.

We follow the same principle at the wholesale level. Whether it is men's, women's, or children's wholesale sunglasses, we track every single sale. We know exactly what goes out to customers at any given time. You should as well.

2. Research the Latest Trends

Sunglasses are as much a fashion item as they are eye protection. From the eye protection standpoint, you can expect that your customers will always want UV protection. Many of them will want polarized lenses as well. But what about the fashion aspect? What styles sell best at any given time?

You need to place your orders for bulk sunglasses well in advance of actually selling them. Therefore, elevating your selection requires paying attention to trends. It requires regular market research that reveals what customers are thinking, what they currently want, and what they might be buying 3-6 months down the road. You can never do enough research.

3. Always Be Cognizant of the Seasons

Fashion seasons coincide with meteorological seasons. The types of sunglasses people buy in the summer can vary drastically from their choices in the winter. Do your best to get a feel for seasonal trends. You might notice that traditional wayfarers and aviators are more popular during fall and winter, while bolder and more colorful styles are en vogue during spring and summer. Plan your inventory accordingly.

Fortunately, fashion magazines and websites can be a valuable source of information regarding what is coming in the next season or two. Don't put all your stock in such sources, but still consider them, nonetheless. Fashion prognosticators do get it right from time to time.

4. Survey Your Customers

You might also consider surveying your customers about their tastes and preferences. Create an online or paper survey asking about their favorite styles, whether they like colored frames, how much they are willing to pay for quality designer sunglasses, and so forth. A well-constructed survey can produce a wealth of valuable information.

You can encourage customers to complete the survey by rewarding them with a discount on their next purchase. You might also use the survey to invite them to sign up for a monthly newsletter. At any rate, customer surveys really do work.

Elevating your selection of designer sunglasses should have an impact on sales. Again, we want to help. Take a good look at our full selection of bulk sunglasses before you place your next order. Between all of our brands and their many styles, we can almost guarantee we have what your customers want.