The modern world is all about positivity. We love positive messages that build up and encourage. As for negative messages, not so much. Here's the thing: as an eyewear retailer specializing in designer sunglasses, your bread-and-butter product has built-in positivity. You do not have to manufacture it.

If you need proof, just take a look at a week's worth of local weather forecasts. How often do you hear meteorologists telling their viewers to break out their sunglasses? Maybe you've heard your own favorite TV weather person encourage viewers after a week of rough weather by telling them they will need their sunglasses by the end of the week.

Almost Everyone Loves the Sun

We need to assume that there are exceptions to the rule but, by and large, almost everyone loves the sun. It is no coincidence that we talk about sun worshippers who spend all day on the beach working on their tans. The sun is a positive thing. It is warm; it is pleasant to look at; it makes everything look and feel better.

The sun is so positive that authors have written books about it. Musicians have written and sung about it, too. Remember the Beatles' Here Comes the Sun or ELO's Mr. Blue Sky? Even John Denver's Sunshine on My Shoulders was a pretty big hit in its day.

Cater to the Love Affair

Let's face it, humanity has an ongoing love affair with sunshine. Cater to that love affair by promoting everything sun-related. Get your customers thinking about fun in the sun, then point them to the idea of celebrating the sunshine with a brand-new pair of designer sunglasses. Focus on the positivity of being outdoors soaking up the sun and enjoying family time.

Market your designer sunglasses by highlighting family vacations. Remind customers about things like summer picnics, fishing trips, playing golf, and riding bikes. Remind them how much they love to be outside enjoying the weather.

We like to think of positive marketing as offering customers a continuous smile. Messages that give them a reason to be happy also give them a reason to associate your brand with positive feelings. Get them to smile and they will feel good about your business and products.

Don't Forget Health Concerns

Although we generally have a love affair with the sun, there are health concerns. Do not ignore them. By the same token, talk about health concerns in a positive way. Focus more on how a good pair of wholesale sunglasses protect against UV rays to ensure better eye health all the way around. Focus less on the actual damage UV rays can do.

You have a golden opportunity to tie good eye health to enjoying the sunshine in style. Your customers can protect their eyes and still look good at the same time. They can feel good about being outside because they know they are taking care of themselves.

Of course, parents always want to look after their little ones whenever taking them outside. So there is an opportunity to promote good eye health and fun family times with the same product. Look for ways to expose your adult customers to the idea of enjoying time with the kids outdoors – but in a safe way.

Whether you are buying wholesale sunglasses in bulk from Olympic Eyewear or selling them at retail to your customers, the thing to always remember is that your product has positivity built into it. Harness that positivity and you will find it easier to reach your customers with a product they need and will buy.