The annual holiday shopping season has come to a close. Summer is still a long way off. For those of us in the wholesale sunglasses industry, the first few months of the year tend to be the slower months. But they don't have to be. Now is the time to start developing late winter and early spring promotions.
By the time late winter arrives, people are tired of being indoors. They are literally looking for excuses to get out. Early spring affords them opportunities to do just that. It also presents opportunities for you to sell more sunglasses from the best Olympic Eyewear wholesale sunglasses brands.
Wholesale Sunglasses Sales Ideas for Valentine's Day
You have a bunch of wholesale sunglasses you weren't able to move during November and December. That's fine. February is around the corner. And with February comes one of the most popular gift-giving holidays apart from Christmas: Valentine's Day.
Work the love and romance angle by coming up with promos designed to encourage customers to buy new sunglasses for their loved ones. You could even go the novelty route by ordering heart-shaped sunglasses and combining them with another pair of shades for a Valentine's Day bogo.
President's Day Is Next
Less than a week after Valentine's Day (just six days, to be exact) is President's Day. Every furniture store and car dealer in the country has a President's Day sale. Ditto for appliance dealers, fashion outlets, and even department stores. You should be on that same bandwagon.
Create a President's Day promo that features traditional aviator and wayfarer sunglasses. You can play up the patriotic angle to your heart's content. If you are feeling really brave, try putting together your own mock presidential election with the outcome determined by which type of sunglasses sells better.
Pick your two favorite presidents. Assign one of them the wayfarers and the other the aviators. Offer a significant price discount and then let your customers decide who wins. A mock presidential election is a good way to get customers involved in your marketing.
Then It’s on to Easter
The next big holiday after President's Day is Easter. For many people, Easter and spring are synonymous. This gives you a golden opportunity to use the holiday as a way to start talking about getting outside to enjoy the nice weather.
You could create a special promo that encourages parents to skip the chocolate in favor of designer sunglasses and a variety of eyewear accessories. You could create a family pack containing a pair of sunglasses for mom, dad, and each of the kids.
Easter marketing is always helped by focusing bright colors and spring themes. So be sure to talk about sunshine, flowers, fresh air, and all the other things that make spring so special.
Creativity Wins the Day for Wholesale Sunglasses
We have been in the wholesale sunglasses industry for a long time. If we have learned anything, it is that creativity wins the day when it comes to retail marketing. This is the time of year when creativity separates the most successful retailers from everyone else.
Take a little time to breath after a busy holiday season. Just don't take too much time. Do whatever it takes to get your creative juices flowing and turn what is normally a slow time into a busier time.
As always, Olympic Eyewear is ready to support your business with a wide selection of wholesale sunglasses at discount prices. All our products feature the quality and good looks necessary to keep your customers happy. So if you're ready, let's get started filling your next order.